Two Problems With Your Marketing Strategy

Do you get discouraged when you’re doing everything you’re “supposed” to do and they still won’t buy, reach out or even respond? Listen, there are two things that stand between you and your market – space and opportunity. You have to bridge the gap between you and your ideal clients…

Why You Should Embrace Change

This year’s Summer was not surprisingly HOT and I can’t wait for these crazy hot and half-naked days to be over.  The picture to the left I think encompasses the pure meaning of the dog days of summer. If we can just get through this homestretch, I’ll be good and…

Are You Priced For Profit?

You make cupcakes. You’ve quoted a price of $20 for a dozen because the other lady that you know that sells cupcakes priced hers at $30, and you want to be more “reasonable”. The materials alone cost you $10. At this point, there’s really no need for me to go…

How To Handle Haters 101

There will ALWAYS be somebody ready to shoot you down. There might even be somebody that will build you up for the purpose of bringing you down. Why? Because that’s the enemy’s job. Life is a constant battle between good and evil. And GREATNESS comes with a price (just in…

What Time Is It, Exactly?

How do you know when the time is right? That’s the $64,000 question! In one ear we’re hearing, “Timing is everything.” In the other we hear, “The time is now.” We also hear “Go with your gut.” Here are the facts: Everybody has the same amount of time in a…

Push? or Pause?

Change is necessary, whether we realize it immediately or not. But sometimes we don’t see it coming. Kinda like what Interstate 40 did you Route 66. And, well, that could be problematic and here’s why. There’s a difference between purpose and plan. And until the two are aligned, you won’t…

3 Steps To Creating A Strategy

I get it. Creating a strategy is much easier said than done. But have no fear. That’s why I’m here – to share with you three easy ways and make them clear. Have a goal…a real one You can’t create a path to nowhere. But even further than that…don’t just…

Before I Let Go…

For some of you (my generation at least), the title of this post may have taken you to the days in the club when you know if you heard this song, it was almost time to go. Like, the lights are probably on at this point and security is shuffling…

4 Key Tips For Effective Follow-up

In a previous post, I talked about how critical follow-up is to your business and client retention success. Here are some key tips to ensuring your follow-up doesn’t flop. Make it timely. If you meet a potential client or get a business card, be sure to follow up by phone…

When Is Re-Branding Right?

Here’s the raw truth. You, and everybody who represents your brand, ARE your brand. Period. This is why clarity and consistency are so important. When you’re making an effort to position yourself in the marketplace, people pay attention to EVERYTHING! And the things you think they don’t notice, they do….